What Jay Leno Says About Branding Really Works

A few days ago in Jay Leno's "eBay" segment of the nightly show, he brought up an item that was once one of his "Not Sold!" items. (For anyone who doesn't watch the show - he holds up a picture of a strange object listed on eBay and has the audience guess whether it was "sold" or not sold".) So the item that had gone previously unsold was now a somewhat well known item. The owner decided to list it again. This time, after having been mentioned on the Jay Leno show - it sold for over $120.00!

But more intriguing than the final sale price of the item was the truth of the statement that Jay Leno repeated several times was: "The power of branding."

If you truly think about it, the item was "advertised" on the Tonight Show - that's big-time. What more could an eBay seller want than for the silly item they listed to end up as a joke on one of the most watched nightly shows in America?

Think . . . your name out there for people to remember. You too can take advantage of the power of branding - but you have to take action to get your name where it can be seen.