Showing posts with label FAQ. Show all posts
Showing posts with label FAQ. Show all posts

Tuesday, November 27, 2007

What is an EPS Vector File?

EPS vector files are different from other image files. They use a mathematical technique that is referred to as vectoring. Almost all other image files will use a group of dots to create an image, and the quality is based on the number of dots per inch, or dpi. They are often referred to as raster files.

Since EPS vector files do not use dots to create an image, they can be manipulated and resized without compromising image quality. Raster files, on the other hand, lose quality when reduced or enlarged, and can often appear pixilated. If used for imprinting, raster files do not generally provide the high level of image quality necessary to create a clean and clear imprint.

Saturday, November 10, 2007

What are Promotional Items

Almost every office has at least one of the many popular promotional items. Employees see promotional products every day, but they might not even realize that they have them sitting around. As a matter of fact, some businesses don’t know that they could be using them to advertise their own business in the same way the big guys do it.

Promotional products are an essential part of business marketing and advertising, name branding some of the most common items in almost every office. Check around your desk, your file cabinet, or on the walls of your cubicle – there is some sort of promotional product, or perhaps you have several. Maybe you even have a monitor cleaner, a realtor’s clip or magnet, even a laser-engraved metal picture frame. It could be the standard pen, pencil, calendar, or coffee mug emblazoned with a company name. Many businesses give out a "thank you" gift to customers or sales executives – all of which are promotional products.